addicted x SupaStrikers

Generating franchise leads through Paid Social campaigns

We partnered with SupaStrikers as they sought to expand their classes across the UK. Our focus was on helping them generate more franchise leads through targeted Paid Social campaigns. By leveraging strategic ad placements and engaging content, we aimed to attract potential franchisees and grow their brand presence in the competitive market of youth sports training.

SupaStrikers provides football-based activity sessions for toddlers and preschool children aged 2 to 5 years. With over 150 locations across the UK, their fun and age-appropriate sessions help children develop essential football skills while also enhancing their coordination, social skills, and understanding of shapes and numbers. Founded in 2005, SupaStrikers is dedicated to creating an enjoyable environment where young children can learn and engage with the sport, fostering a love for football from an early age.

Numbers in a nutshell 🥜

618k

People reached

62%

Engagement increase

1,093

Leads generated

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The Goals 🥅

In addition to enhancing their social media presence, SupaStrikers was keen to attract potential franchisees across the UK. To support this objective, we launched targeted Paid Social campaigns designed to convert prospects into high-quality leads. Our integrated approach aimed to strengthen their online visibility while driving new growth opportunities for the franchise.

The Goals 🥅

We took on the challenge of boosting engagement and expanding the organic audience for SupaStrikers by managing their Facebook and Instagram pages while staying true to their brand guidelines and templates. In addition to enhancing their social media presence, SupaStrikers was keen to attract potential franchisees across the UK. To support this objective, we launched targeted Paid Social campaigns designed to convert prospects into high-quality leads. Our integrated approach aimed to strengthen their online visibility while driving new growth opportunities for the franchise.

The Strategy 📝

The strategy for this campaign was clear and methodical. We started with Organic Social Media Management, concentrating on SupaStrikers’ existing Facebook and Instagram channels, which required the right content to engage their audience. By understanding the target demographic, we developed a tone of voice that resonated, crafting engaging creatives and compelling copy.

For the Paid Social campaigns, our focus shifted from sign-ups to attracting franchisees. We structured the campaign to test various audience demographics, allowing us to pinpoint the most effective targeting strategies for generating high-quality leads. This dual approach aimed to enhance overall engagement while driving franchise growth.

The Strategy 📝

The Results 📈

The campaign delivered outstanding results, generating 1,093 leads at a cost of just £2.90 per lead. SupaStrikers also saw over 618,000 in organic reach, alongside a 62% increase in engagement across their social media channels. Furthermore, page likes surged by 43%, highlighting significant growth in their online presence and community interaction.

1,093

Leads generated

618k

Reached organically

62%

Increase in engagement

£2.90

Cost per lead

43%

Increase in page likes

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