addicted x French Kiss

Scaling an eCommerce Store's Paid Social campaign

In 2022, we partnered with French Kiss to enhance their online presence and social media engagement while scaling their paid social campaigns to achieve a profitable return on ad spend (ROAS).

French Kiss is an online eCommerce brand that offers a stylish range of women’s clothing and accessories across the UK. With a keen focus on contemporary fashion, they curate collections that embody the latest trends while maintaining a commitment to quality and elegance.

Dedicated to helping women express their unique styles, French Kiss provides versatile pieces suitable for any occasion. Renowned for their vibrant designs and thoughtful details, they aim to be the go-to destination for fashion-savvy women looking to elevate their wardrobes. With a strong commitment to customer satisfaction, French Kiss ensures an enjoyable shopping experience that keeps shoppers returning for more.

Numbers in a nutshell 🥜

2,044

Total sales

x4.36

Total ROAS

10,000+

Followers generated

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The Goals 🥅

We embraced the challenge of enhancing French Kiss’s presence on Facebook and Instagram, with a primary focus on growing their organic audience and boosting engagement. Our strategy involved crafting visually appealing content that showcased new collections, provided style tips, and offered behind-the-scenes glimpses of the brand. This approach successfully cultivated a sense of community and connection with their followers.

In tandem with our organic efforts, we launched targeted paid advertising campaigns aimed at increasing brand awareness and driving sales. By honing in on specific audience segments, we developed captivating ads featuring strong visuals and clear calls to action. We continuously monitored campaign performance, making adjustments as necessary to ensure a positive Return on Ad Spend (ROAS). Ultimately, our comprehensive strategy significantly elevated French Kiss’s online presence and contributed to their sales growth.

The Goals 🥅

We took on the challenge of boosting French Kiss’s presence on Facebook and Instagram. Our main aim was to grow their organic audience and increase engagement with their followers. We crafted eye-catching content that highlighted new collections, shared style tips, and offered behind-the-scenes looks at the brand. This approach helped foster a sense of community and connection with their audience.

Alongside our organic strategy, we launched targeted paid advertising campaigns to further raise brand awareness and drive sales. By focusing on specific audience segments, we created engaging ads with strong visuals and clear calls to action. We kept a close eye on how the campaigns were performing, making tweaks as needed to ensure we achieved a positive Return on Ad Spend (ROAS). Overall, our efforts helped elevate French Kiss’s online presence and contributed to their growth in sales.

The Strategy 📝

The campaign strategy began by pinpointing our target audience: women aged 18-25 and 25-36. We decided to concentrate on Facebook and Instagram, as these platforms attract the majority of our demographic.

With a clear understanding of our audience, we refined the brand’s tone of voice to resonate with them and identified the visuals that would capture their attention. Armed with this insight, we crafted our approach:

Organic social posts: We showcased the diverse range of products and styles offered by French Kiss.
Keyword and hashtag strategy: We implemented relevant keywords and hashtags tailored to engage our audience.
Paid social campaigns: We created targeted ads specifically for the identified age groups and key interests.

This well-defined plan enabled us to effectively connect with our audience and enhance French Kiss’s visibility.

The Strategy 📝

The strategy for this campaign began by identifying the target audience: women aged 18-25 and 25-36. We chose to focus on Facebook and Instagram, as these platforms are where most of our audience spends their time.

Once we understood our target demographic, we refined the brand’s tone of voice to resonate with them and pinpointed what visuals would grab their attention. With this information in hand, we developed our approach:

Organic social posts: We showcased the variety of products and styles offered by French Kiss.
Keyword and hashtag strategy: We used relevant keywords and hashtags that would appeal to our audience.
Paid social campaigns: We targeted ads specifically to the identified age groups and key interests.

This clear plan helped us effectively connect with the audience and boost French Kiss’s visibility.

The Results 📈

The campaign for French Kiss yielded remarkable results, generating a total of 2,044 sales at an average cost of £4.89 per sale. With an average order value of £21.32, this translated to an impressive return on ad spend of x4.36. Furthermore, the brand’s social media presence saw substantial growth, adding over 10,000 new followers. These metrics underscore the effectiveness of our strategy in driving sales and boosting brand visibility.

2,044

Total sales in 3 months

£4.89

Total cost per sale

£21.32

Average Order Value

X4.36

Return on ad spend

10,000

Additional followers

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