Top 3 Marketing Trends in 2024
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admin
- January 17, 2024
The world of Marketing is evolving faster than ever and in 2024, businesses are researching and implementing strategies to help them stay ahead of the game. In this post, we’ve explored the top three marketing trends that are set to shape the landscape this year:
Authentic Content
In a world that is completely saturated with information, all consumers want is authenticity. Gone are the days of days of overly polished content -this year, busiensses need to be focussing on real, relatable content that hits their audience in the right places. From user-generated content to behind-the-scenes glimpses; authenticity is the key to help build trust and connection with your brand and your audiences.
Domination of Video Content
It’s no secret that video content has been on the rise and will continue to do so in 2024. With the attention span of the average consumer decreasing, short-form videos are well within the spotlight. Platforms like TikTok and Instagram Reels are hotspots for engaging content. From quick tutorials, humorous clips or product showcases – video is the go-to medium for capturing your audience’s interest.
Personalised experiences
Personalisation is another concept that is far from new, but in most recent times we’ve seen it reach new heights. Customers now want tailored expeirences, including product recommendations and personalised emails. With the advancements we’ve seen in technology, businesses can use Ai to analyse data and deliver personalised content. From addressing customers by their name, or suggesting products based on preferences.
