Should you trust Google Ads reps?
What's Google's core objective?
Let’s start with the first part; Google’s objective. Google, just like me and you, are a profit-driven company – whilst they want to provide value to their users; their main goal is to increase their own revenue.
Google Ads reps, as employees of Google, have an inclination to help their business succeed. This might not always be a negative thing, but it’s crucial to be aware of it.
Knowledge & Expertise
Google Ads reps can indeed offer valuable insights and suggestions. They often have access to tools, data, and best practices that can be beneficial for advertisers. If you’re new to the platform or if you’ve hit a stumbling block, a chat with a rep can provide clarity.
However, remember that their suggestions might lean towards strategies that involve increased spending. This isn’t always a bad thing, especially if a higher budget can genuinely lead to better results. But, it’s always wise to weigh their advice against your business goals and budgetary constraints.
One-size fits all
Digital Marketing Agency
Google Ads reps can be a valuable resource, offering insights and suggestions that can help improve your campaigns. However, always remember that their primary objective aligns with Google’s goals. It’s essential to approach their advice critically, cross-referencing it with your unique business needs and, if applicable, your digital marketing agency’s perspective.
At the end of the day, nobody knows your business better than you. Google Ads is a tool, and like any tool, its efficiency depends on how well you use it. While external advice is beneficial, the final decisions should always resonate with your brand, goals, and values.
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