The Biggest Killers of a Paid Campaign
The Biggest Killers of a Paid Campaign Are you tired of pouring money into your paid campaigns without seeing the…
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addicted x Pass The Keys
Pass The Keys is a modern property management company that specialises in short-term rentals, including Airbnb properties, holiday homes, and short lets. They utilise bespoke software to ensure that properties are effectively marketed, fully occupied, and maintained safely. With extensive experience in property management, their team provides a seamless and profitable hosting experience, allowing property owners to enjoy a truly passive income stream.
Pass The Keys offers three comprehensive services: Property Management, Guest Management, and Listing Management. As a full-service agency, they empower homeowners to sit back, relax, and maximise their rental income without any hassle.
People reached
Engagement increase
Link Clicks
Schedule a discovery call with our team today to explore how we can assist you. During this conversation, we’ll take the time to understand your business, assess your current position, and discuss your future goals. Together, we’ll develop a tailored action plan to help you bridge the gap and achieve success.
Since partnering with various Pass The Keys franchises in 2022, we centred our efforts around three primary objectives:
To achieve these goals, we managed their organic and paid social media efforts while also setting up and overseeing Google Ads campaigns. Additionally, we developed customised mini websites and landing pages for each franchise, tailored to their unique offerings.
Many of these franchises had minimal or no digital presence prior to our collaboration. We transformed their Facebook and Instagram channels, providing them with a revitalised online identity and a fresh start in the digital landscape.
Since partnering with various Pass The Keys franchises in 2022, we centred our efforts around three primary objectives:
To achieve these goals, we managed their organic and paid social media efforts while also setting up and overseeing Google Ads campaigns. Additionally, we developed customised mini websites and landing pages for each franchise, tailored to their unique offerings.
Many of these franchises had minimal or no digital presence prior to our collaboration. We transformed their Facebook and Instagram channels, providing them with a revitalised online identity and a fresh start in the digital landscape.
As part of our Organic Social Media services for Pass The Keys, we developed a customised content calendar each month for every franchise, tailored to their specific location. This approach ensured that the content resonated with local audiences and aligned seamlessly with their Paid Social campaigns for consistency.
We established a fresh, uniform tone of voice across all franchises to maintain brand consistency. Our team also created new creative assets for each franchise, enhancing brand recognition and visibility.
To ensure a steady stream of content, posts were scheduled in advance on a regular weekly basis. In the initial stages, we tested and analysed data to identify the optimal posting frequency and times to maximise engagement.
The content mix included brand-building posts, property promotions aimed at driving bookings, and service information targeted at attracting leads from short-let property owners.
As part of our Organic Social Media services for Pass The Keys, we developed a customised content calendar each month for every franchise, tailored to their specific location. This approach ensured that the content resonated with local audiences and aligned seamlessly with their Paid Social campaigns for consistency.
We established a fresh, uniform tone of voice across all franchises to maintain brand consistency. Our team also created new creative assets for each franchise, enhancing brand recognition and visibility.
To ensure a steady stream of content, posts were scheduled in advance on a regular weekly basis. In the initial stages, we tested and analysed data to identify the optimal posting frequency and times to maximise engagement.
The content mix included brand-building posts, property promotions aimed at driving bookings, and service information targeted at attracting leads from short-let property owners.
When we began our partnership with Pass The Keys franchises, all website visitors were directed to the main HQ site, where properties were listed and leads generated. This created a challenge, as we couldn’t track, analyse, or retarget previous website visitors effectively.
To overcome this, we developed individual mini-websites for each franchise, incorporating two dedicated landing pages. This solution enabled us to track conversions, analyse website traffic, and retarget visitors who didn’t convert. Furthermore, it allowed us to customise the landing pages to align with each franchise’s specific goals, such as highlighting particular property types or focusing on specific locations.
When we began our partnership with Pass The Keys franchises, all website visitors were directed to the main HQ site, where properties were listed and leads generated. This created a challenge, as we couldn’t track, analyse, or retarget previous website visitors effectively.
To overcome this, we developed individual mini-websites for each franchise, incorporating two dedicated landing pages. This solution enabled us to track conversions, analyse website traffic, and retarget visitors who didn’t convert. Furthermore, it allowed us to customise the landing pages to align with each franchise’s specific goals, such as highlighting particular property types or focusing on specific locations.
After enhancing each franchise’s social media channels and designing their bespoke mini-websites, we launched their Paid Social Ads on Facebook and Instagram. For each franchise, we ran two types of campaigns: Property Acquisition and Booking Acquisition.
We ensured that the ads used the same creative style and tone of voice we had established for the organic social content, maintaining a consistent and cohesive approach across all campaigns. This alignment not only reinforced brand identity but also maximised the impact of our messaging, making it easier for potential clients to recognise and engage with the Pass The Keys brand.
Through targeted audience segmentation and tailored messaging, we aimed to reach property owners who would benefit from our management services, as well as potential guests looking for quality short-term rental options. By continually monitoring ad performance and making necessary adjustments, we aimed to optimise results and drive both property leads and bookings effectively.
After enhancing each franchise’s social media channels and designing their bespoke mini-websites, we launched their Paid Social Ads on Facebook and Instagram. For each franchise, we ran two types of campaigns: Property Acquisition and Booking Acquisition.
We ensured that the ads used the same creative style and tone of voice we had established for the organic social content, maintaining a consistent and cohesive approach across all campaigns. This alignment not only reinforced brand identity but also maximised the impact of our messaging, making it easier for potential clients to recgnise and engage with the Pass The Keys brand.
Through targeted audience segmentation and tailored messaging, we aimed to reach property owners who would benefit from our management services, as well as potential guests looking for quality short-term rental options. By continually monitoring ad performance and making necessary adjustments, we aimed to optimise results and drive both property leads and bookings effectively.
The results of our efforts for the Pass The Keys franchises were impressive. We generated over 70,000 clicks across their digital platforms, leading to a substantial 179% increase in their organic audience. Our content reached more than 700,000 people organically, while paid campaigns extended that reach by an additional 360,000.
In terms of engagement, the franchises experienced a 23% increase in page likes, further solidifying their online presence and brand visibility. These metrics highlight the success of our organic and paid social media strategies in driving both reach and engagement, demonstrating how effectively we connected with potential clients and enhanced the overall impact of the Pass The Keys brand in the competitive short-term rental market.
People driven to landing pages
Increase in engagement
People reached organically
People reached through Paid Campaigns
Increase in page likes
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hello@addicted.marketing
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01244 255435
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Book a call with one of our growth experts today, and let’s start scaling.
hello@addicted.marketing
8A King Street, Mold, CH7 1LA
01244 255435
Terms & Conditions
Privacy Policy
Book a call with one of our growth experts today, and let’s start scaling.
hello@addicted.marketing
8A King Street, Mold, CH7 1LA
01244 255435
Terms & Conditions
Privacy Policy
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